Design / Development / Art Direction / Data Migration
For over 40 years, Rainbow Grocery Cooperative has provided affordable vegetarian food products which have minimal negative impact both ecologically and socially; buying goods from local organic farmers and vendors whenever possible.
2017 / Polystyrene, Styrene, metal, metal tape, spray paint.
The truncated conical shapes were rendered in 3D and using custom software we were able to generate exploded files of each of the 150 unique shapes.
We had most of them laser cut with perforated edges so we could fold and glue them into shape. We used a water jet to cut the largest (~5') cones and then constructed them by hand with metal supports and metal tape.
We spray painted them various shades of pink and red then attached them to the ceiling. We were going for a sort of stalactite filled cave.
Nielsen Arts is a family owned full service fine art framing shop. They also showcase local artists in regular gallery exhibitions.
Nielsen had difficulty finding a consistent message and tone with their marketing. I cleaned up their identity and developed a system for them to keep all their branding in line while at the same time, letting in some creative license for their exhibitions.
This design is a riff on dazzle camoflauge we wanted something that would be relatively simple to keep costs and execution time down. I designed the mural so we could lay it out easily using a straightedge and a beam compass. Painting help by Indubitable Design.