Wondr is reinventing visual storytelling for the travel industry through state of the art cameras and software.
In addition to working on their re-brand and website, I'm also designing the user interface for their cam software so customers can showcase visual content and engage the public with stunning visual content.
This year they are rolling out the world's first A.I. powered live camera.
Design / Development / Art Direction / Data Migration
For over 40 years, Rainbow Grocery Cooperative has provided affordable vegetarian food products which have minimal negative impact both ecologically and socially; buying goods from local organic farmers and vendors whenever possible.
Their current site is a hodgepodge of content and function and provided a bloated, outdated site that was increasingly impossible to manage. I worked to simplify the scope of the site, to provide a useful tool for their existing customers, and create a useful marketing platform for future initiatives.
Founded by artists, Attaboy and Annie Owens in 2005, Hi-Fructose focuses squarely on the art which transcends genre and trend, assuring readers thorough coverage and content that is informative and original.
Nielsen Arts is a family owned full service fine art framing shop. They also showcase local artists in regular gallery exhibitions.
Nielsen had difficulty finding a consistent message and tone with their marketing. I cleaned up their identity and developed a system for them to keep all their branding in line while at the same time, letting in some creative license for their exhibitions.
2017 / Polystyrene, Styrene, metal, metal tape, spray paint.
The truncated conical shapes were rendered in 3D and using custom software we were able to generate exploded files of each of the 150 unique shapes.
We had most of them laser cut with perforated edges so we could fold and glue them into shape. We used a water jet to cut the largest (~5') cones and then constructed them by hand with metal supports and metal tape.
We spray painted them various shades of pink and red then attached them to the ceiling. We were going for a sort of stalactite filled cave.
Art Direction / identity / branding. Collateral production including posters, signage and billboard design.
I was art director and handled design and branding for the annual Indie Awardsin Oakland, CA. The Indie Awards was an initiative for Beneficial State Bank and Beneficial State Foundation, both founded by Tom Steyer, to recognize local business impacting the community in Oakland. I created a new logo, identity and branding system for the event after being approached by their event director.
The Indie Awards were held at the Oakland Museum of CA.
This design is a riff on dazzle camoflauge we wanted something that would be relatively simple to keep costs and execution time down. I designed the mural so we could lay it out easily using a straightedge and a beam compass. Painting help by Indubitable Design.