Hi-Fructose Magazine

Design / Development / Data Migration

Founded by artists, Attaboy and Annie Owens in 2005, Hi-Fructose focuses squarely on the art which transcends genre and trend, assuring readers thorough coverage and content that is informative and original.

Oakland Marathon

Design / Template Development / Pitch Deck

The new team managing the Marathon wanted a fresh, contemporary site for 2023 and I worked with their management company, Run Local, on design and direction, and built templates for them in WordPress.

I used the same basic direction as their partner pitch deck which I developed with them earlier in the year.

Lo-Fi Kava

branding / design / shopify

Lo-Fi is a new kava based line of relaxing, heathy beverages

Based in Oakland, CA. I serve as Creative Director.

Simpson Strong Tie

Design / Development

Simpson Strong-Tie didn’t have the bandwidth to design and develop an employee benefits website so I was asked to work with their HR team to get that done.

I collaborated with them on design in Figma and built the site in WordPress using Elementor so their non-technical HR people could update the site easily …. after a little bit of training.

MolyWorks

Art direction / Branding / package design / everything design related

MolyWorks is changing the way the world supplies by eliminating the reliance on traditional supply chains and the way manufacturing operates.

I’m working with their marketing director to develop a new image for the company. One of the first things we needed was a package design system for their alloy powder containers. They are now branded, quickly identifiable, and color coded by alloy. They were using painter’s tape and Sharpie previously.

I am working on developing their identity system, branding and eventually the website and marketing.

Symbio Robotics

Front End Development / Visual Design + Direction / Pitch Decks / Maps / Murals / Infographics

Symbio brings advanced technologies + software to industrial automation.

Deep Learning, Distributed Systems and Control Theory—building the industry standard for software-defined manufacturing.

I worked at Symbio for a few years in various roles.

Oakland Art Murmur Visual Arts Guide

Design / Art Direction / Cartography

Moving people around Oakland to look at art.

I worked with OAM for about 8 years and this is the sixth (and my last) major redesign of this guide.

These tri-fold brochures are distributed throughout Oakland and available at all OAM venues. 100K are printed every year.

Rulo

Direction / Design / Figma

Industrial equipment management, analytics and automation solutions for remote worksites.

I helped develop their visual design system and prototyped their website in Figma for their dev team.

Ivy Hill Arts

Branding / Art Direction / Website / Communications

Ivy Hill Arts is an emergent residency located in Oakland, CA. I’m on the team that is developing the program.

Affordable spaces where artists may live and create together are the foundation for experimentation and invention, as well as culture-shaping and movement-making.

Ivy Hill Arts is an interdisciplinary artist residency space designed with, by, and for artists based in the San Francisco Bay Area.

Realfinity

Template development / Figma / WordPress

I built two sites for Realfinity, this one and a mortgage site. I collaborated with their UI / UX team in Figma on design and developed in WordPress.

CONICA USA

Design / Front End Development

CONICA is the Global Leader in Track & Field Surfacing Solutions.

This Swiss company is entering the US market and I was tapped to build their new marketing site.

University of California San Francisco Viral Hepatitis Center

Art Direction / Design / Front End Development / UI / UX / DRUPAL

I worked with a developer on the new site for the UCSF VHC. Working within the brand UCSF guidelines, we wanted to do something a little less cookie-cutter than their standard templates.

I also did UI/UX on the backend dashboards for patients, admins, and doctors.

Their websites are built using Drupal and, wow, that was no fun.

HIVE Design

Branding / Art Direction / WordPress

HIVE Design is a new company designing + building custom vans, saunas, and more. Everything you’d need to support you nomadic lifestyle experiences.

Lovely Day / Grace Street Catering

Website / Branding / Direction

I worked with Grace Street Catering / Lovely Day over the course of a couple years. I overhauled their entire visual identity. Branding and identity for both companies as well as a couple other sister companies. Menus, sales kits, marketing and sales docs, shirts, stickers. It was my idea to paint their handwritten logo across the top of the building, I think that came out pretty good.

They make good food and if you’re in Oakland, go check them out.

Rena Bransten Gallery

UI / UX / Art Direction / Design

Founded in 1974, its artistic program includes both established and emerging artists whose work engages with contemporary social and cultural climates.

In addition to design and development, work was also done crawling, cleaning data and importing 20 years of exhibitions from their previous Expression Engine site.

Alibi Ale Works

Front End Development / Shopify

Alibi is a brewery in Lake Tahoe, NV with three taphouses around the lake.

The site was built and launched in 10 days after their previous marketing contractors failed to deliver for many months.

I worked from layouts provided by Alibi’s Art Director.

Geodesic Capital

Art Direction / Pitch Deck / Graphic Design

I worked with Geodesic for a few months cleaning up their branding and developing ideas for presentations, pitch decks and digital assets.

Rainbow Grocery

Design / Development / Art Direction / Data Migration

For over 40 years, Rainbow Grocery Cooperative has provided affordable vegetarian food products which have minimal negative impact both ecologically and socially; buying goods from local organic farmers and vendors whenever possible.

Their previous site is a hodgepodge of content and function and provided a bloated, outdated site that was increasingly impossible to manage. I worked to simplify the scope of the site, to provide a useful tool for their existing customers, and create a useful marketing platform for future initiatives.

Mt. San Antonio College

UI / UX / Art Direction / Design

Website for Hilmer Lodge Stadium at Mt. San Antonio College.

Annual Oakland Indie Awards

Art Direction / identity / branding. Collateral production including posters, signage and billboard design.

I was art director and handled design and branding for the annual Indie Awards in Oakland, CA. from 2015-2018.

The event was an initiative of Beneficial State Bank and Beneficial State Foundation, both founded by Tom Steyer, to recognize local business impacting the community in Oakland.

I created a new logo, identity and branding system after being approached by their event director.

The Indie Awards were held at the Oakland Museum of CA.

Uptown Geometries / Public Art

Conceptualization / Design

Two 4’x 6′ laser-cut, naval brass panels for Signature Development Group in Oakland, CA. Worked as part of a team with Slate Art Consultants, AJK Design and DEKA Fabrication.

Robert Brady

Website

Robert Brady is an artist based in Berkeley, CA. His works can be found in permanent collections in various galleries and museums such as The Smithsonian (Renwick), The Fine Arts Museums of San Francisco, the San Francisco Museum of Modern Art, the Arkansas Art Center, Little Rock, and the Stedelijik Museum in Amsterdam, Holland, as well as others in private collections, too numerous to mention.

The Compound Gallery and Studios 10th Anniversary Poster and Mural

Concept + Design + Execution. 2018 / 108' x 50" (mural)

This design is a riff on dazzle camoflauge we wanted something that would be relatively simple to keep costs and execution time down.

I designed the mural so we could lay it out easily using a straightedge and a beam compass.

Painting mostly done by Indubitable Design.

San Francisco Art Dealers Assoc.

Design + Development on WordPress

SFADA contributes to the arts in the Bay Area through is member galleries, collections and exhibitions. From historic work to the cutting edge in all media.

Central Market Community Benefit District

Branding / Brochures / Signage / Annual Report

A non-profit, community-based organization that provides programs and services to improve the quality of life experienced in the Central Market neighborhood of San Francisco.

wmstructural engineering

Design / Front End Development / Art Direction

Structural Engineering Consultants located in the Bay

Symbio Robotics

Design / Front End Development

This is the previous version of the Symbio website.

Johansson Projects

Design / Development / Data Migration

One of the most fascinating contemporary art galleries in Oakland.

Exhibitions here are typically displayed and organized in inventive, out of the box ways so as to provide visitors with unparalleled experiences that cannot be found anywhere else in the Bay Area.

Oakland Art Murmur Website

Design / Development

I worked for OAM for more than 8 years going through about 4 iterations of the website.

Symbio Robotics Site Specific Installation

2017 / PolyPROPYLENE, Styrene, metal, metal tape, spray paint.

The truncated conical shapes were rendered in 3D and using custom software we were able to generate exploded files of each of the 150 unique shapes.

We had most of them laser cut with perforated edges so we could fold and glue them into shape. We used a water jet to cut the largest (~5′) cones and then constructed them by hand with metal supports and metal tape.

We spray painted them various shades of pink and red then attached them to the ceiling. We were going for a sort of stalactite filled cave.

This was a collaboration with Josh Lopez Binder.

Daniel “Attaboy” Siefert

Design / Development on WordPress

Attaboy’s work has been seen in books, magazines, galleries, museums, television and many designer stores.

He is the co-founder of the critically acclaimed art magazine Hi-Fructose.

Nielsen Arts

Design / Development / Identity

Nielsen Arts is a family owned full service fine art framing shop. They also showcase local artists in regular gallery exhibitions.

Nielsen had difficulty finding a consistent message and tone with their marketing. I cleaned up their identity and developed a system for them to keep all their branding in line while at the same time, letting in some creative license for their exhibitions.

John Casey

WordPress Design / Development

John is an artist living and working in Oakland, CA.

Derek Weisberg

Design / Front End Development / Art Direction

Derek is a Bay Area/NY artist. He works with clay. This is the second version of his site.

Oakland Art Murmur Misc. Work

Art Direction / Graphic Design

I worked as Principal Designer for OAM for 8 years. Here are a few examples of  older work for them.

I designed collateral, identity, and signage for countless events and marketing initiatives.

Posters, billboards, brochures, logos, maps, way-finding, logos, magazine ads, just about anything you can think of.

Drop me a line.

I’m currently taking on work in any or all of the following.

Design / Direction

  • Art direction, consulting
  • Graphic design: pitch decks, signage, annual reports, brochures, billboards, etc.
  • Maps, infographics
  • Branding: style books, identity, etc.

Web / Development

  • Front-end: layouts, wireframes, UI, CSS, HTML, etc.
  • Full websites: flat, WordPress, Webflow, etc.
  • Ecommerce: Shopify, Big Commerce, etc.

Public Art

  • Murals
  • Digital design